Work History & Resume

Product Designer

Vertex, Inc. (Remote)

08/2021 – 05/2025

Vertex, Inc.’s software, content and services address the increasing complexities of global commerce and compliance by reducing friction, enhancing transparency and enabling greater confidence in meeting indirect tax obligations.

Duties and Responsibilities

• Led end-to-end UX process for B2B SaaS products, from research and ideation through prototyping and developer collaboration, providing consistency and simplicity.
• Created intuitive solutions and products from start to finish, going through an iterative design process. This included conducting UX research and interviews, diagramming low and high-fidelity prototypes, presenting to users, and working with developers.
• Designed, refined, and maintained a UI component library and pattern library to ensure standardized documentation and high-quality user experience across product and development teams.
• Partnered with engineers, leveraging personal coding experience to ensure components in the design system were scalable and accessible.
• Defined product requirements and design goals in collaboration with product managers, engineers and other stakeholders.
• Ensured products met WCAG standards, and advocated for accessible and inclusive design and development practices.
• Conducted user research and design sprints with cross-functional teams to gather requirements and support data-inform design decisions.
• Implemented usability testing, consulting with users and strategically incorporating feedback into design iterations.
• Built intuitive user experiences, collaborating with users, project managers, technical professionals, and client-facing sales professionals to create designs and solutions that reduce redundancy while maintaining accuracy.
• Designed dashboards, data analytics tools, and workflows that allowed users to analyze and act upon large datasets. Utilized personal understanding of Python and XML to work closely with developers to create tools beneficial to the user.
• Automated complex processes to meet user needs, while ensuring accuracy and compliance of products according to government tax requirements.
• Mentored junior designers, using my experience and interpersonal skills to encourage growth and confidence. Regularly provided thorough feedback during design critique sessions.

Technical Skills/Tools

Figma, Git, Dovetail, Storybook, Whimsical, Asana, Jira, Confluence,

04/2019 – 06/2021

UX Architect

TEMEDA – Naperville, IL

TEMEDA is a B2B Saas business offering a GPS Fleet/Asset Management system, based on data from installed hardware. The main product is a web portal which displays asset data as actionable intelligence, which companies can use to reduce cost, improve utilization, and maximize productivity of their fleet.

Duties and Responsibilities

Led and developed all UX projects. Worked as a member of a cross-functional team including developers, marketers, data scientists, and business analysts, to promote and deliver consistent content. Redesigned, developed, and managed the company website. Developed the new company logo, the company-wide brand style guide, and the email marketing plan. Redesigned the core business product, creating a component library and establishing consistent visual layouts.

Research Methods

• Ran card-sorting exercises with users to determine the optimal information architecture for the help site, the company website, the mobile app, and the web app.
• Ran usability tests, both in-person and remote, to test the redesigns of the help site, the company website, the mobile app, and the web app.
• Ran field studies to assess how the app was used. Tested across a variety of scenarios and devices to find pain points to better guide app redesigns.
• Ran observational tests to determine layout and content strategy.

Content Strategy

• Developed email marketing strategy, advising on the layout, content, and overall goals of our email marketing.
• Created a new help site and developed its content strategy. Guided the improved content, layout, and information architecture. Overhauled the help site entirely, to better answer user questions and more clearly address the topics.
• Redesigned the company website, prioritizing content and explanations of the complex product.

Agile Development

• Used the Agile methodology for feature releases. Designed broad layouts quickly, refining the details throughout the sprint.

Leadership and Collaboration

• Purposefully worked across departments: solicited Customer Support feedback to guide marketing and development strategy, worked with Marketing as a representative from the Development team, and advised company leadership on content strategy and business goals.
• Recruited Customer Support technicians in the help site redesign. Used their feedback to determine the most effective information architecture and site layout. Worked collaboratively to establish a style guide for writing and formatting help articles.
• Worked closely with Development to determine effective UX strategies for future features. Established a process for feature design and development. Over the course of several months, converted the web app over to the new design, as we switched over to a new JS library.

Information Architecture

• Overhauled the entire architecture of the mobile app to better suit user goals, as established through user interviews and company-advertised features. I established a map- and dashboard-based layout for the two user goals: determining the location of assets and analyzing the data gathered. It was previously a single page with seven separate areas, which would narrow down into the individual assets: I reorganized it to better serve stated user goals of getting a broad overview, followed by a narrowing of focus to a specific asset.
• On the company website, evaluated company and customer goals via interviews, and reorganized the site architecture address those goals. The new architecture focused on explaining our expertise in the context of customer goals, rather than a listing of products we offered.
• Recategorized the help center structure, based on Google Analytics data and Customer Support data and interviews. Used user interviews and card sorting to establish new groupings and hierarchies. The new setup was focused on addressing common questions and user goals. The old help site was organized based solely on in-house categorization, in 18 broad categories; I reduced these to four focused categories with clear microcopy, which shepherded users to the appropriate help article. The new architecture improved the user self-help experience: calls to customer support decreased, as did the time per session and the number of pages viewed per session.

Navigation Design

• Ran a full audit of the sprawling web app (the core business product), and redesigned it from the ground up, working with developers to build a component library and create consistency.
• Redesigned the product web app to work towards the two most important user goals: using the map and analyzing the data. User feedback was universally positive.
• Developed a new app-wide layout in order to decrease development time, increase visual consistency, and improve feature discovery. Development time decreased drastically, especially concerning layout- and viewport-related bugs. Previously had features scattered over the entire screen: I audited the features available, then removed, grouped, and reorganized them. I built a component style guide, after doing a sitewide audit, which was incorporated and allowed a more consistent visual experience.
• Established a new navigation experience for the mobile app, to better suit user goals. on map- and dashboard-based layout for the two user goals: determining the location of assets and analyzing the data gathered.
• Redesigned help site homepage to shepherd users to the appropriate article, using user research to determine the most appropriate categories and articles.
• Adjusted help article layouts to be more scannable and readable. Improved summarization and typography to increase scannability. Applied verb-first, bulleted writing when appropriate, and created summary paragraphs for necessarily long content areas.

Technical Skills

Adobe Photoshop, Adobe Illustrator, Google Forms. HTML/CSS, AngularJS, ReactJS, WordPress

Front-End Developer (freelance)

01/2019 – 2023

PSAV / Encore – Chicago, IL

PSAV is a global leader in event experiences, providing creative, production, advanced technology and staging services to help meeting professionals deliver more dynamic and impactful experiences at their meetings, trade shows and events.

Duties and Responsibilities

Advised on best practices for site security, SEO, and site setup. Managed several sites across multiple CMS. Ran back-end development and managed front-end development. Answered and referred customer tickets to the appropriate department. Managed WordPress sites.

Front-End Developer (freelance)

10/2016 to 01/2019

The Chicago School of Professional Psychology – Chicago, IL

The Chicago School of Professional Psychology (TCSPP) is a private college with its main campus in Chicago, Illinois. It has nearly 5,000 students at campuses across the United States. The university offers more than 30 academic programs in a variety of professional fields such as psychology, business, health care, health services, education, counseling, and nursing.

Duties and Responsibilities

Managed multiple WordPress sites. Advised and managed SEO improvements and site optimizations.

UX Design

• Worked on site redesigns: edited templates, QAed, and advised on layout and site redesigns to improve user experience.

Technical Skills

Adobe Photoshop, Adobe Illustrator, Google Forms. HTML/CSS, WordPress, Seamless

Digital Marketing Coordinator

11/2015 to 01/2019

Symmetri Marketing Group – Chicago, IL

Symmetri Marketing Group offers channel-neutral business-to-business communications services to organizations that compete in the industrial, healthcare technology, and services industry. It specializes in improving site SEO and SEM for a variety of creative industries.

Duties and Responsibilities

Reduced inefficiencies in the monthly reporting process by 66% (15 hours/month). Redesigned monthly reports for increased client usability. Worked with designers and developers to improve UX for client websites. Built out pages and templates in Drupal.

UX Design

• Redesigned monthly reports for increased client usability. Reduced the use of long tables and data in favor of more readable charts and actionable analyses.

Development

• Built out pages and templates in Drupal. Managed content on Drupal-based sites.

Data Analysis

• Analyzed marketing performance and made recommendations based on data gathered by Google Analytics and a variety of other data-collection platforms.

Technical Skills

Drupal, Google Analytics, Pardot, Microsoft Excel, Microsoft Word, Microsoft Powerpoint, Adobe Photoshop

06/2015 to 11/2015

Front-End Developer

American Physician Institute – Oak Brook, IL

American Physician Institute (API) provides high-yield continuing medical education, presented by knowledgeable experts and designed to be the most convenient and effective way to meet the career needs of practicing physicians.

Duties and Responsibilities

Managed content and appearance of the four company websites, and ran Email Marketing. Created graphics using Adobe Photoshop and Adobe Illustrator, and edited videos in Camtasia.

User Research

• Ran usability A/B tests via Optimizely, to increase clickthrough and increase sales.

Technical Skills

Adobe Photoshop, Adobe Illustrator, Google Forms, Camtasia, Optimizely. HTML/CSS, WordPress, Sitefinity, Pardot.

Education

Dominican University – River Forest, IL

01/2021 – 05/2025

• Masters, Business Administration (MBA)
• Masters, Information Science Management (MSIM)
• Honors, 4.0 GPA

Relevant Courses

• Information architecture
• Data structures and representation
• Data analytics
• Information storage and retrieval
• Database management
• Information policy
• Health informatics
• Information privacy
• Big data and competitive analysis
• Data mining
• Leadership, marketing, and strategic communication
• Financial management

Miami University – Oxford, OH

08/2010 – 05/2014

• B.A. Psychology (Cognitive focus, with Honors),
• B.S. Engineering (Computer Science focus)
• Minors: Interactive Media Studies, Sustainability, History

Honors thesis

• Researched, designed, and ran participants for my own experiment on low-cost methods of increasing recycling behavior.
• Thesis: “Trash talk: The effect of tone and target on recycling attitude and behavior”.

Research Assistant, Dr. Wolfe’s Learning & Cognition Lab

09/2012 – 05/2014

• Researched, designed, and ran participants for my own experiment on increasing recycling behavior.
• Presented results at multiple poster sessions.
• Ran participants for several studies in the lab, and developed a script for a virtual tutor for breast cancer BRCA gene education.

Relevant Courses

Statistics

• SPSS
• Python
• Qualtrics

Psychology

• Usability
• Human Factors
• Consumer Psychology
• Cognitive Psychology
• Social Psychology

Engineering / Interactive Media Studies

• Human-Computer Interaction (HCI)
• Usability
• Design Principles Applied
• Social Media Marketing
• Technical Writing
• Augmented Reality
• Optimization Modeling
• Object-Oriented Programming
• Web Application Programming