Capabilities

What I do, backed by where I've done it.

A quick-reference index of what I do, backed by where I've actually done it. Each link points to the case study that proves it, not just claims it.

Research

Grounding design decisions in real evidence rather than gut feel, through interviews, competitive research, and research planning done from scratch.

Strategy

Where design meets the business decision: reframing the problem, building the case for a fix, and getting stakeholders aligned before design work starts.

Advocacy-Driven Discovery
Business Tradeoffs & Stakeholder Alignment

Information Architecture

Structuring how information and data relate to each other, so a complex product still makes sense as it scales.

Data Modelinge.g. tracked-vs-billed, transaction-vs-reconciliation
IA Restructuring for Reuse

Systems & Craft

Building components, patterns, and documentation that hold up in code, not just in Figma.

Component Libraries
Pattern Documentation
Mobile + Desktop Design

Process & Collaboration

How I work with engineering and product day to day, and how I use AI tools deliberately within that process.

Front-End Collaboration
Cross-Team Documentation at Scale
AI-Assisted Prototyping

Validation

Testing ideas early and often, from low-fidelity concepts through to measurable usability results.

Usability Testing
Iterative Design (low-fi → high-fi)

Business & Strategy Sense

Where the MBA actually gets used, in pricing and roadmap conversations, not tucked into a separate skill.

MBA-backed business conversations: pricing, roadmap tradeoffs, and stakeholder alignment show up across nearly every case study here.

B2B & Constraints

The realities of designing at established B2B companies: legacy architecture, third-party limits, and phased rollouts included.

B2B Product Design
Constraint-Driven DesignLegacy architecture, third-party APIs, phased engineering rollout
Customer Advocacy

Coming soon: filter by tag instead of scrolling this list. For now, ctrl/cmd+F is your friend.